Scott was accompanied by Bill Cathcart, VP and GM WTOC and Craig Harney, Director of Special Projects.
Scott showed us an excellent 5 minute video hosted by Sonny Dixon which made the following points.
- AUDIENCE is what counts in their business and WTOC is 3-1 top of the market.
- They have 60% of the news market.
- They are part of Raycom Media Group which owns 40 stations including Macon and Albany.
- WTOC uses TV + online + Iphone apps linked together
- They are a CBS network affiliate
- They started BOUNCE TV, an African American channel
- They have a Weather Allday.
- Community stories and local business are a special emphasis.
After the political season when they are required to run political ads, Scott is keen to talk to EAS members about Special Prices to extend WTOC business. He says it is all about ROI or Bang for the Buck in his business too but he has a premium position in our market to offer.
Very good craft talk